Data, Sustainability, and the Landowner: Inside the Mid-Year Meeting Keynote

Keynote Preview

Data, Sustainability, and the Landowner: Inside the Mid-Year Meeting Keynote

While it's true that sustainability and carbon programs will continue to evolve over time, the consensus is that public demand, regulatory inertia, and corporate investment means that these programs are here to stay. Entities from across the value chain will have a voice in the process – among them are landowners.

The role of the landowner is not necessarily a first-order consideration for ag retail and its channel partners when the players are already working hard to cover the acres, services, and inputs demanded by today’s conventional row crop producers. But that landowner has an outsized voice when it comes to production practices and the climate and carbon and stewardship programs that drive them.

How does the value chain need to think about the potential – and inevitable – “ask” absentee landowners and investors are going to make of their farmer tenants?

Jonah Kolb, president of Moore & Warner Ag Group, will share his perspective on this question and more in his keynote address, The Impact of Absentee Owners: Aligning Data and Sustainability Programs for Future Success.

Kolb provided a preview of his presentation for the inaugural edition of AgGateway Insights, a video series highlighting key topics and top experts in digital connectivity for agriculture. Click here to view the video.